As publishers strive to maintain a strong online presence and optimize for search engine performance, it’s essential to assess whether your current publishing platform is truly fostering Google-products friendliness or acting as a hindrance. In recent times, one of the biggest factors impacting search ranking depends on how your website loads in terms of user experience.
Google’s suite of products, including Google Search, Google News, and Google AdSense, are integral to achieving optimal visibility for your content. A platform that aligns seamlessly with these products ensures that your content is more likely to appear in relevant search results, reaching a wider audience.
Your CMS and Ad-Stack is leading to Core Vitals poor score
“Google says Core Web Vitals scores will be considered across every page, and will be a ranking factor in its Top Stories feature. While relevant quality content will always be the most important, the page experience ranking is now a make-or-break metric for your site’s survival.”
We made a recent improvement in our rendering stack in the current release that saw a major jump in Core Web Vitals Score publications. Now, we are heading towards ensuring our publishers get Core Web Vitals score higher than any platform in the market. This is also enabling better ad view-ability to ensure better page RPM.
Common Causes of Low Core Web Vitals Scores:
- Page loading experience is hindered by 3rd Party JavaScript tags for ads and analytics, such as Taboola, MGID, Adgebra, Outbrain, etc.
- Core Web Vitals are negatively impacted by the presence of a heavy video player JS, serving as a major contributing factor.
- Web performance is slowed down by a sluggish CMS with numerous plugins. Open source and custom CMSs often depend on 3rd party scripts for push notifications, analytics, and custom widgets, leading to a decrease in overall web performance.
For publishers that are looking to grow their business, M360 has almost everything that is needed: CMS, Google AdX, Newsletters, Website Hosting, Direct Ads, Push Notifications and much more.
Collaborating closely with current M360 publishers, our teams are dedicated to enhancing their web core vitals within the M360 platform. To commence the process with M360, feel free to contact us at sales@getm360.com