Privacy Policy

This privacy policy (“Policy”) explains our policy regarding the collection, use, disclosure and transfer of your information by Colombia Audience Network (or Colombia/ CAN/ the website and its sub-domains thereof), an ad network platform owned by Times Internet Limited, (“TIL”) and/or its subsidiary(ies) and/or affiliate(s) (collectively referred to as the "Company"), (collectively the "Services"). This Policy forms part and parcel of the Terms of Use and other terms on the Site (“Terms of Use”). Capitalized terms which have been used here but are undefined shall have the same meaning as attributed to them in the Terms of Use.

This Privacy Policy is applicable to persons who aces, browse or use the Services (“User”). For the purpose of this Policy, wherever the context so requires "you" or "your" shall mean User and the term "we", "us", "our" shall mean Company.

As we update, improve and expand the Services, this Policy may change, so please refer back to it periodically. By accessing and using the Sites or otherwise using the Services, you consent to collection, storage, and use of the personal information you provide (including any changes thereto as provided by you) for any of the Services that we provide.

The Company respects the privacy of the Users of the Services and is committed to protect it in all respects. The information about the User as collected by the Company is: (a) information supplied by Users and (b) information automatically tracked while navigation (c) information collected from any other source (collectively referred to as “Information”).



Registration data:

When you register on the Sites for the Service, we ask that you to provide basic contact information such as your name, sex, age, address, pin code, contact number, occupation, interests and email address etc. When you register using your other accounts like on Facebook, Twitter, Gmail etc. we shall retrieve Information from such account to continue to interact with you and to continue providing the Services.

Subscription or paid service data:

When you choose any subscription or paid service provided as part of our Services, we or our payment gateway provider may collect your purchase, address or billing information, including your credit card number and expiration date etc.

Voluntary information:

We may collect additional information at other times, including but not limited to, when you provide feedback, comments, change your content or email preferences, respond to a survey, or any communications with us.


To improve the responsiveness of the sites for our users, we may use "cookies", or similar electronic tools to collect information to assign each visitor a unique, random number as a user identification (User ID) to understand the user's individual interests. Unless you voluntarily identify yourself (through registration, for example), we will have no way of knowing who you are, even if we assign a cookie to your computer. The only personal information a cookie can contain is information you supply. A cookie cannot read data off your hard drive. Our advertisers may also assign their own cookies to your browser (if you click on their ads), a process that we do not control. We receive and store certain types of information whenever you interact with us via website, application or service through your computer/laptop/netbook or mobile/tablet/pad/handheld device etc.


Colombia collects both PII & non-PII data. We collect PII data through enquires or through Colombia registration page etc. We may collect name, email address, phone no. etc. We keep PII data in hashed form.

Colombia collects non-PIIs such as browser, device, device type, OS, IP, network provider, platform, geo-location (derived from IP), mobile advertising IDs such as Apple IDFA or Google AAID.

We collect events related to Colombia ad serving activity such as the number of ads or type of ads shown to a user or ads clicked by a user on different scenarios or post-click activity in relation to the ad. This allows us to personalize and develop user analytics in a secure & non-identifying way for users.

We also collect technical user identifiers from our advertising partners for the purpose of linking the different browsers and mobile apps you use and serve you relevant ads based on your behaviour across environments (“ID syncing”).

We collect information in order to improve the relevancy of ads being shown to you. The data we collect is used for reporting and analytics purposes and to give our clients & partners more information about the performance of their advertising campaigns and to improve performance over a long time.

We don't use orstore full IP address for targeting purposes. We do not collect hardware-based identifiers such as Mac Address.

We do not process any information which could be used by Colombia, directly or indirectly, to determine the personal identity of the user.

Colombia doesn't knowingly show any interest based advertisement to & collect and maintain data from children less than 13 years of age. If we realize we have unknowingly collected data from children less than 13 years of age, we make considerable efforts to remove such information from our system.


Colombia tracks user’s online behaviour & serves interest based advertising based on that. If a user wants to opt out of that, he or she can click on the below link for opting out of interest based advertising.

  • 1. For Web/Mweb: Click on the below slider to either opt in or opt out of interest based advertising on Colombia Audience Network

  • 2. For Apps :
  • If you are on a web browser on your mobile device, you should follow the instructions above. However, mobile applications use different technologies to recognize your device. To opt out of your app usage data, being used to target advertising within apps, you should follow the instructions below.

Apple iOS
  • 1. Go to Settings >Privacy > Advertising.
  • 2. Turn on Limit Ad Tracking.

Visit the Apple support page for more information.

Google Android
  • 1. Go to Settings.
  • 2. Select Google in the Accounts section.
  • 3. Select Ads in the Privacy section.
  • 4. Tick Opt out of interest based ads.
  • Visit the Google support pagefor more information.

Microsoft Windows
  • 1. Go to Settings.
  • 2. Tap on Privacy.
  • 3. Tap on Advertising ID, and turn off Let apps use my advertising ID for experiences across apps Visit the Microsoft  support page for more information.
Change your browser settings

You can prevent your browsing from being tracked generally by adjusting your browser settings, browsing in ‘private mode’ or using browser add-ons. You can find out how to do this by visiting the relevant support page for your browser, or by using the help function on your browser: 

Apple Safari

Google Chrome

Microsoft Internet Explorer

Mozilla Firefox

Opera browser


• Not Opted Out: Colombia will serve you interest based sponsored content based on your history.

• Opted Out: You have opted out of interest based advertising; Colombia will no longer serve you with personalized sponsored content recommendations based on your internet usage history.

Opting out will NOT prevent you from seeing our sponsored advertisements, but ads you see will likely be less relevant because they won’t be tailored to your interests.

You may still continue to see sponsored content relevant to the current website/webpage you are viewing (i.e. context-based ads).

Note that if your browsers are configured to reject cookies, your opt-out may not be effective, since we identify your choice to opt-out based on a cookie we deliver to you. So you will need to confirm that your browser is configured properly in order to make the opt-out option


By clicking on above opt-out button user won’t be shown interest-based advertising on current browser. If a user wants to opt-out from all the browsers, he or she has to exercise his or her choice in all the browsers and devices. In case we have matched a user in multiple browsers & devices, opting out on one browser he or she will be opted out from all the matched browsers & devices.

a) Online webmweb environment:

To honour a user’s opt-out choice, Colombia drops an opt-out cookie. Colombia stores user profile for a maximum of 30 days between two subsequent visits i.e. if a user doesn’t revisit any CAN publisher at least once within 30 days, the user profile along with opt-out preferences is deleted and then he/she will have to again opt out from interest-based advertising. The lifespan of Colombia cookie is 10 years. If the user regularly visits any of CAN publishers(at least once in every 30 days) then the opt-out choices are stored for a maximum of 10 years with the cookie. In case a user deletes opt-out cookie from a browser then he/she will have to again opt out from the interest-based advertising.

b) In-app environment:

Web browser environment and in-app environment are separate.If you don't want to receive interest-based sponsored content irrespective of the platform type, a user must disable or opt out from both the online web and mobile-app environment.

To opt out from interest-based advertising on an android app, the user should refer to “Ads” tab under google setting in his/her android device. Refer link for detailed steps for doing the same.

To opt out from interest-based advertising on an iOS app, the user has to use the “Limit Ad Tracking” option. Follow the instructions provided by Apple. Refer link


Colombia has partnerships with multiple ad networks which render ads through Colombia's proprietary platform. If a user opts out of Colombia’s interest-based ads, this does not mean that he/she is will not receive interest based ads from Colombia’s network partners serving ads through Colombia’s platform on Colombia publisher network.

If a user is interested in opting out from specific network's interest-based ads, he or she can opt out through the network’s privacy policy page or the opt out page.

If the user has opted out of any of our network partners, he/she will not obtain personalized ads from that partner via Colombia or as mentioned in their respective privacy terms. He/she may still receive personalized ads from Colombia and other partner networks serving through Colombia’s platform.

Our key advertising partners are listed below. The data they collect will be subject to their privacy policies and they may allow other companies to use cookies and tracking technologies to collect information about your website usage and your interaction with their adverts. Click on the below links to find out more and to opt-out of your data being used by them.


We automatically collect limited information about your computer's connection to the Internet, mobile number, including your IP address, when you visit our site, application or service. Your IP address is a number that lets computers (attached to the Internet) know where to send you data -- such as the pages you view. We automatically receive and log information from your browser, including your IP address, your computer's name, your operating system, browser type and version, CPU speed, and connection speed. We may also collect log information from your device, including your location, IP address, your device's name, device's serial number or unique identification number (e.g. UDiD on your iOS device), your device operating system, browser type and version, CPU speed, and connection speed etc.


We may receive information about you from other sources, add it to our account information and treat it in accordance with this Policy. If you provide information to the platform provider or other partner, whom we provide services, your account information and order information may be passed on to us.


We may reference other sources of demographic and other information in order to provide you with more targeted communications and promotions. We use Google Analytics, among others, to track the user behaviour on our Sites. Google Analytics specifically has been enabled to support display advertising towards helping us gain understanding of our users' demographics and interests. The reports are anonymous and cannot be associated with any individual personally identifiable information that you may have shared with us. You can opt-out of Google Analytics for display advertising and customize Google Display Network ads using the Ads Settings options provided by Google.


The Sites may include links to other websites or applications. Such websites or applications are governed by their respective privacy policies, which are beyond our control. Once you leave our servers (you can tell where you are by checking the URL in the location bar on your browser), use of any information you provide is governed by the privacy policy of the operator of the application, you are visiting. That privacy policy may differ from ours. If you can't find the privacy policy of any of these sites via a link from the application's homepage, you should contact the application owners directly for more information.

When we present Information to our advertisers -- to help them understand our audience and confirm the value of advertising on our Sites -- it is usually in the form of aggregated statistics on traffic to various pages / content within our Sites. We use third-party advertising companies to serve ads when you visit our Sites. These companies may use Information (excluding your name, address, email address or telephone number or other personally identifiable information) about your visits to this and other websites or application, in order to provide advertisements about goods and services of interest to you.

We do not provide any personally identifiable information to third party websites / advertisers / ad-servers without your consent.


The information as supplied by the users enables us to improve the Services and provide you the most user-friendly experience. In some cases/provision of certain service(s) or utility(ies), we may require your contact address as well. All required Information is service dependent and the Company may use the above said user Information to, maintain, protect, and improve the Services (including advertising and personalisation on the Sites) and for developing new services. We may also use your email address or other personally identifiable information to send commercial or marketing messages about our Services and/or such additional updates and features about third parties products and services with an option to subscribe / unsubscribe (where feasible). We may, however, use your email address for non-marketing or administrative purposes (such as notifying you of major changes, for customer service purposes, billing, etc.).

Any personally identifiable information provided by you will not be considered as sensitive if it is freely available and / or accessible in the public domain like any comments, messages, blogs, scribbles available on social platforms like Facebook, twitter etc.

Any posted/uploaded/conveyed/communicated by users on the public sections of the Sites becomes published content and is not considered personally identifiable information subject to this Policy.

In case you choose to decline to submit personally identifiable information on the Sites, we may not be able to provide certain services on the Sites to you. We will make reasonable efforts to notify you of the same at the time of opening your account. In any case, we will not be liable and or responsible for the denial of certain services to you for lack of you providing the necessary personal information.

When you register with the Sites or Services, we contact you from time to time about updating of your personal information to provide the Users such features that we believe may benefit / interest you.


The Company shares your Information with any third party without obtaining the prior consent of the User in the following limited circumstances:

a) When it is requested or required by law or by any court or governmental agency or authority to disclose, for the purpose of verification of identity, or for the prevention, detection, investigation including but not limited to cyber incidents, or for prosecution and punishment of offences. These disclosures are made in good faith and belief that such disclosure is reasonably necessary for enforcing these Terms or for complying with the applicable laws and regulations.

b) The Company proposes to share such Information to conduct its business and to share such Information within its group companies and officers and employees of such group companies for the purpose of processing personal information on its behalf. We also ensure that these recipients of such Information agree to process such information based on our instructions and in compliance with this Policy and any other appropriate confidentiality and security measures.

c) The Company may present Information to our advertisers and third parties - to help them understand our audience and confirm the value of advertising on our Sites – however it is usually in the form of aggregated statistics on traffic to various pages within our site.

d) We may share your Information to enforce or protect our rights or any or all of its affiliates, associates, employees, directors or officers or when we have reason to believe that disclosing Information of User(s) is necessary to identify, contact or bring legal action against someone who may be causing interference with our rights or our Sites, whether intentionally or otherwise, or when anyone else could be harmed by such activities


When you use the Services or Sites (or any of its sub sites), we make good faith efforts to provide you, as and when requested by you, with access to your personal information and shall further ensure that any personal information or sensitive personal data or information found to be inaccurate or deficient shall be corrected or amended as feasible, subject to any requirement for such personal information or sensitive personal data or information to be retained by law or for legitimate business purposes. We ask individual users to identify themselves and the information requested to be accessed, corrected or removed before processing such requests, and we may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backup tapes), or for which access is not otherwise required. In any case, where we provide information access and correction, we perform this service free of charge, except if doing so would require a disproportionate effort. Because of the way we maintain certain services, after you delete your information, residual copies may take a period of time before they are deleted from our active servers and may remain in our backup systems.


We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, including appropriate encryption and physical security measures to guard against unauthorized access to systems where we store personal data. All information gathered on TIL is securely stored within the Company controlled database. The database is stored on servers secured behind a firewall; access to the servers is password-protected and is strictly limited. However, as effective as our security measures are, no security system is impenetrable. We cannot guarantee the security of our database, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the Internet. And, of course, any information you include in a posting to the discussion areas is available to anyone with Internet access.

We use third-party advertising companies to serve ads when you visit or use our Sites or Services. These companies may use information (excluding your name, address, email address or telephone number or any personally identifiable information) about your visits or use to particular website, mobile application or services, in order to provide advertisements about goods and services of interest to you.


The internet is an ever evolving medium. We may alter our Policy from time to time to incorporate necessary changes in technology, applicable law or any other variant. In any case, we reserve the right to change (at any point of time) the terms of this Policy or the Terms of Use. Any changes we make will be effective immediately on notice, which we may give by posting the new policy on the Sites . Your use of the Sites or Services after such notice will be deemed acceptance of such changes. We may also make reasonable efforts to inform you via electronic mail. In any case, you are advised to review this Policy periodically on the Sites to ensure that you are aware of the latest version.


Redressal Mechanism: Any complaints, abuse or concerns with regards to the use, processing and disclosure of Information provided by you or breach of these terms should immediately be informed to the designated Grievance Officers, the list of respective grievance officers is being provided in Terms of Use via in writing or through email signed with the electronic signature to or ("Grievance Officer")

Times Internet Limited

Times Center, FC - 6, 2nd Floor, Tower B, Film City, Sector 16A, Noida, Uttar Pradesh 201301

We request you to please provide the following information in your complaint:-

a) Identification of the information provided by you;

b) Clear statement as to whether the information is personal information or sensitive personal information;

c) Your address, telephone number or e-mail address;

d) A statement that you have a good-faith belief that the information has been processed incorrectly or disclosed without authorization, as the case may be;

e) A statement, under penalty of perjury, that the information in the notice is accurate, and that the information being complained about belongs to you;

f) You may also contact us in case you have any questions / suggestions about the Policy using the contact information mentioned above.

The Company may reach out to you to confirm or discuss certain details about your complaint and issues raised.

The Company shall not be responsible for any communication, if addressed, to any non-designated person in this regard.

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