Author Archives: admin

Case Study: How a leading regional publisher in Northern India grew exponentially during the Covid slowdown with M360

The pandemic has led to dwindling advertising spends by advertisers and agencies. Things are even worse on the supply side, where digital publishers relying heavily on 3rd party ad networks have seen reduced fill rate and page CPMs. This has … Read More

Are Video ads slowing down your websites and apps?

Video ads have been go-to-choice of advertising for publishers , but choice of video network can make or break your readership 3rd party video ad-network don’t care about your site performance or page load time, which impacts your direct traffic … Read More

Seamless ads for better CTR through combined CMS and AdServer

M360 is built to deliver better ad experiences and improve overall ad view-ability Performance advertising is synonymous to native advertising. All major platforms: Facebook, Instagram, Google and Twitter, have large advertisers and agencies spending a lot of money to meet … Read More

Placing direct ads is the key

How a sports portal made 3x more revenue by using M360 Publishers have to be self-reliant as far as revenue making is concerned. While there are a lot of options for choosing your ad-networks, the yield(page eRPM) from those ad … Read More

A Tamil News Publisher grew by ~260% on our platform within 15 days

M360- gives publishers the platform to catapult into another level Every now and then, we get a publisher that hits all check-boxes of what we want an ideal publisher to should be doing to grow business. We get humbled by … Read More

Promising results on M360

Every other weekend, we share insights from Google Analytics that shows how site performance and user engagement metrics have improved after movement of publisher to M360 platform. Being part of Times Internet, we care about digital publishing and our publishers. … Read More

Case Study: How we helped a regional publication double revenue with M360

M360’s operations proficiency, speed, scale, and state of the art performance helped double our publisher revenue. Here is our case study on how the same was achieved in a short span of 3 months: Join M360 community. Get insights from … Read More