On M360, we advise our publishers to stick to our designated steps of increasing their page CPMs to next levels. We have written a lot about them, here is the list:
- Our Google AdX + Native ads waterfall stack
- Using direct ads to supplement their revenues
- M360’s seamless content + ads rendering on homepage, listicles and widgets
- Content promotion to garner quality direct traffic
…. and a few more strategies that our customer success team suggests. Anything extra can results in loss of revenue making opportunity so sticking to strengths of the publication on the M360 platform is the key.
A Cricket news portal, with primarily traffic from India, scaled to