M360, with its robust suite of tools and features, has emerged as a game-changer. Situated within the framework of Times Internet, M360 is poised to introduce fresh revenue streams as both we and our publishers evolve collaboratively. Currently, we provide access to Google AdX and present opportunities for placing compelling Direct Ads.
To further help our publishers scale revenue, we are providing our publishers with a new revenue stream to publish and promote: Sponsored Content. Large publishers can attract brands for Sponsored Content publishing, adding up to 25% more revenue to their business.
M360 Sponsored Content is not just about displaying ads; it’s about delivering content that resonates with the audience. By harnessing sophisticated targeting algorithms, M360 ensures that sponsored content aligns seamlessly with the interests and preferences of the readers.
This precision results in higher engagement rates, ultimately translating into increased revenue for publishers.
One of the strengths of M360 Sponsored Content lies in its ability to seamlessly integrate with a publisher’s editorial content. This ensures a non-intrusive user experience while maintaining the authenticity and quality of the content.
Readers are more likely to engage with sponsored material when it blends effortlessly with the surrounding articles, leading to enhanced monetization opportunities.
M360 Publishers will now get a chance to publish, promote, and earn through the same vertical of Sponsored Content beyond their current revenue streams of ads and subscriptions.
Why Sponsored Content is better in page-yield than ads and subscriptions?
Because unlike ads or subscription, revenue making is not dependent on clicks or user signing up for your publication. More page views your Sponsored Content gets, the more revenue your publication makes.
