The pandemic has led to dwindling advertising spends by advertisers and agencies. Things are even worse on the supply side, where digital publishers relying heavily on 3rd party ad networks have seen reduced fill rate and page CPMs. This has led to lesser revenue while they still have to incur engineering, product, IT, and hosting costs.
Even in unprecedented times like these M360 publishers are still going strong! Here is our latest case study with one of the largest regional publisher in northern India – Doon Horizon, and how they grew 5X post migrating to M360 during the pandemic!