Strategies for Google Discover Success: Elevate Your Content’s Reach and Impact

Engagement tablet

Google Discover, an innovative feature introduced by Google, is designed to provide users with a personalized and proactive content discovery experience. At its essence, Google Discover decodes users’ preferences and interests by leveraging machine learning algorithms and user behaviour patterns. It draws insights from users’ search history, app usage, location data, and other contextual information to create a tailored content feed. This feed comprises a diverse range of content, including articles, news, videos, and more, aligning with the user’s preferences.

Getting featured on Google Discover can significantly enhance your content’s visibility and reach a broader audience. To increase the chances of your content being featured, consider the following key points:

  1. High-Quality Content is Key: Ensure your content is of high quality, relevance, and provides value to users. Make sure you have a powerful headline with better keywords that can draw the attention of your audience easily. Create content that serves relevant, and engaging content.
  2. Optimize for Mobile Experience: Given that Google Discover is prominently featured on mobile devices, make sure your content is mobile-friendly. Optimize images, layout, and overall user experience for seamless viewing on various mobile devices.
  3. Utilize High-Quality Visuals: Incorporate compelling and high-resolution images, videos, and graphics in your content. Google Discover often highlights visually appealing content, so make your visuals eye-catching and relevant to your topic.
  4. Focus on Evergreen Content: Google Discover tends to favor evergreen content—information that remains relevant over time. Create content that continues to provide value and relevance beyond its initial publication date. 
  5. Diversify Content Types: Experiment with different types of content, including articles, videos, and infographics. Google Discover showcases a variety of content formats, so diversifying your content can increase your chances of being featured.
  6. Incorporate E.A.T: E.A.T stands for Expertise, Authoritativeness, and Trustworthiness Google encourages to create trustworthy content for your audience. Let your audience know that you are the authority on this particular content.

What is a Manual Action?

A manual action or penalty is when a member of Google’s team reviews your website and penalizes it for going against best practices. Attempts to exploit search indexes are resolved by most manual actions. Most of the problems mentioned would result in pages or sites being ranked lower or removed without any visual hint to the user from the search results. 

Below are the new manual actions listed for Google Discover and Google News.

Adult-themed content violation found on your website—includes nudity, sexual acts, or explicit material.

  1. Dangerous content violation detected—your site may encourage immediate harm to humans or animals.
  2. Harassing content violation identified—includes bullying, threats, or unwanted sexualization.
  3. Hateful content violation spotted—your site may contain hate-inciting material.
  4. Manipulated media violation detected—content deceives, defrauds, or misleads with manipulated audio, video, or images.
  5. Medical content violation found—commercial medical advice, diagnosis, or treatment on your site.
  6. Misleading content violation identified—content promises a story not reflected, misleading users.
  7. Sexually explicit content violation found—includes explicit imagery or videos for sexual excitement.
  8. Terrorist content violation detected—encourages terrorist activities or celebrates attacks.
  9. Transparency policy violation found—users should trust and know publishers of the consumed material.
  10. Violence and gore content violation—includes content that glorifies violence or is excessively graphic.
  11. Vulgar language and profanity violation—your site includes explicit obscenities or profanities.